Jeff Walker – Product Launch Formula 2019

Product Launch Formula is one of those courses well worth going through at least once a year, especially as part of an annual planning phase. Most of the content exists in video, audio and text format (transcripts), so you can consume it in your preferred format. Enjoy.

Product Launch Method is a kind of programs effectively price going via a minimum of annually, particularly as a part of an annual planning section. A lot of the content material exists in video, audio and textual content format (transcripts), so you possibly can devour it in your most well-liked format. Take pleasure in.

~CORE MODULES~

MODULE 1 LAUNCH FOUNDATION

That is about a few of the core components that make Product Launch Method so highly effective. By the top of this module, you’ll perceive the 5 core sorts of launches (and when to make use of them), the Sideways Gross sales Letter, in addition to find out how to use sequences, tales, positioning, and psychological triggers to create a terrific launch.

1 Introduction [4 minutes]
2 Intro to Product Launch Method [14 minutes]
three 5 Forms of Launches [10 minutes]
four Circle of Superior [12 minutes]
5 Sequences [11 minutes]
6 Sideways Gross sales Letter [19 minutes]
7 Launch Dialog [10 minutes]
eight Psychological Triggers [17 minutes]
9 The Energy of Positioning [7 minutes]
10 The Energy of Story [10 minutes]
11 Launch Story Themes [11 minutes]
12 Downside Resolution Path [11 minutes]
13 The Alternate Path [4 minutes]

MODULE 2 LAUNCH PLAN

This module covers setting your self up for fulfillment by creating a powerful plan and a transparent roadmap to observe to your first launch. By the top of this module, you’ll know find out how to establish your area of interest, avatar, belongings and objectives, plus find out how to construct and heat your checklist.

1 Introduction [2 minutes]
2 Area of interest Choice [42 minutes]
three Buyer Avatar [25 minutes]
four Constructing Your Record [13 minutes]
5 Warming Your Chilly Record [5 minutes]
6 Asset Identification [20 minutes]
7 Your Objectives [10 minutes]
eight Your Launch Objectives [9 minutes]
9 Your Launch Success Path [20 minutes]

MODULE three THE PRE-PRELAUNCH

This is a crucial step that can show you how to lay the groundwork to your launch. Mixed with the Prelaunch, this step is the bread and butter of Product Launch Method. By the top of this module, you’ll know find out how to establish what your market needs, craft and refine your supply, and construct critical buzz main right into a launch.

1 Introduction [2 minutes]
2 Pre-Prelaunch Technique [6 minutes]
three The Pre-Prelaunch Sequence [4 minutes]
four Determine & Check Your Provide [15 minutes]
5 The Shot Throughout the Bow [24 minutes]
6 Refining Your Provide [9 minutes]
7 Traits of Buzz [11 minutes]
eight Pre-Prelaunch Case Research [7+15+4 minutes]
9 Pre-Prelaunch Planner [no video]

MODULE four PRELAUNCH CONTENT

Your Prelaunch Content material (“PLC”), when executed proper, helps your potential patrons perceive the Alternative, the Transformation, and the Possession Expertise promised by your product. By the top of this module, you’ll know the way create every of those items of content material, find out how to get individuals onto your launch checklist, and what to mail throughout your Prelaunch.

1 Introduction [2 minutes]
2 The Prelaunch Sequence [5 minutes]
three Prelaunch Content material 1: The Alternative [15 minutes]
four Prelaunch Content material 2: The Transformation [14 minutes]
5 Prelaunch Content material three: The Possession Expertise [14 minutes]
6 scripting Your Prelaunch Content material [7 minutes]
7 Prelaunch Content material Walkthroughs [2 hours 44 minutes]
-Nicholas Wilton: Right here I stroll you step-by-step via the PLC transcripts for Nicholas Wilton’s Launch for his Art2Life course and break all of it down for you into the vital parts.
-Susan Garrett: This can be a walkthrough of a super-successful launch by Susan Garrett for considered one of her canine agility merchandise. She’s in my Platinum Plus mastermind group, and she or he’s had unimaginable success, however she got here into Product Launch Method as a COMPLETE beginner with no checklist and virtually no technical abilities.
-Will Hamilton: This can be a walkthrough of a superb launch by Will Hamilton that did over six figures in gross sales in a distinct segment market – and these Prelaunch movies are a incredible instance of find out how to do it proper. Please don’t be intimidated by the standard of this launch – it was NOT Will’s first launch. The factor to recollect is that he was actually struggling when he first joined PLF.
eight Forms of Prelaunch Content material [8 minutes]
9 Creating Prelaunch Movies [36 minutes]
10 Creating Different Forms of Prelaunch Content material [8 minutes]
11 Constructing Your Launch Record [13 minutes]
12 Mailing Your Launch Record [20 minutes]
13 Launch Metrics [14 minutes]
14 Constructing your checklist throughout launch [19 minutes]

MODULE 5 OPEN CART

The Open Cart section is once you lastly begin taking orders! By the top of this module, you’ll know precisely what you want at each step of the way in which, out of your Open Cart e-mail sequence to find out how to script your gross sales video.

1 Introduction [2 minutes]
2 The Open Cart Sequence [19 minutes]
three Stoked On Promoting [16 minutes]
four Bonus Methods [16 minutes]
5 Gross sales Methods [19 minutes]
6 Creating Your Gross sales Video [34 minutes]
7 Gross sales Video Walkthroughs [128 minutes]
eight Gross sales Web page Walkthroughs [10 minutes]
9 Open Cart Planner [no video]
10 Publish-Launch E-mail Sequence [18 minutes]

MODULE 6 INTERNAL AND SEED LAUNCHES

This module goes extra in-depth with Inside Launches and Seed Launches. These are the 2 main sorts of launches that you’ll want to excellent earlier than shifting on. By the top of this module you’ll know which kind of launch to make use of when, and find out how to plan and execute them.

1 Introduction [2 minutes]
2 Inside Launch Methods [13 minutes]
three Inside Launch Timeline [6 minutes]
four Inside Launch Case Research [64 minutes]
-Dylan and his companions constructed a profitable enterprise promoting bodily merchandise on Amazon. They developed a system for wholesaling merchandise, and began instructing their technique to different sellers.
-Nicholas is a fine-art artist who has led offline workshops to show individuals find out how to paint. Then he used PLF to deliver his workshop on-line
-Julie practiced psychology in a conventional setting. She questioned if she may take her psychological well being coaching on-line. Her first launch introduced in $17,000, and her second launch, 3 times that.
-Susan does million greenback launches in her canine coaching area of interest, with out JV companions. You’ve seen her Inside Launch PLCs and Gross sales Video, now hearken to her story – it’s unimaginable.
5 Inside Launch Planner [no video]
6 Seed Launch Methods [9 minutes]
7 Seed Launch Prelaunch Plan [7 minutes]
eight Making a Crushing Provide [12 minutes]
9 Seed Launch Timeline [9 minutes]
10 Creating Your Seed Launch Product [14 minutes]
11 Interviewing Consultants on Hyper Seed Launch [10 minutes]
12 Webinars and Summits [12 minutes]
13 Seed Launch Case Research [126 minutes]
-Tara & David Marino, an AMAZING Case Research of a Seed Launch that solely bought 6 models – but it surely rapidly led to a enterprise that did $500,000 (that’s a half-million ) in gross sales!
-Kami McBride was an absolute tech beginner… however did a 5-figure Seed Launch for her course “Handcrafted Therapeutic Natural Oils”. Right here you’ll discover an interview, case examine walkthrough, and swipfile of Kami’s Seed Launch.
-JJ Virgin, writer of the NY Instances Bestseller “The Sugar Affect Food plan” shares how she developed and wrote her e book utilizing a Seed Launch and made six figures within the course of – earlier than the e book was even written
-Erik Solbakken, after 26 years as an accountant he discovered a surprisingly hungry viewers and did his first launch, bringing in $10,000 earlier than even creating his product. In simply 10 months after beginning his on-line enterprise, Erik made $220,000 in income.
14 Seed Launch Walkthrough [103 minutes]
15 Seed Launch Planner [no video]

MODULE 7 JOINT VENTURE LAUNCH

That is the place you entice, prepare, and work with companions who will promote your product for you. By the top of this module you’ll be capable to take what you discovered in regards to the Inside Launch and use it to create a Joint Enterprise Launch.

1 Introduction [2 minutes]
2 Joint Enterprise Launch Technique [10 minutes]
three Discovering Joint Enterprise Companions [12 minutes]
four Getting Joint Enterprise Companions [17 minutes]
5 Getting ready Your Companions for Launch [7 minutes]
6 Coaching and Supporting your Joint Enterprise Companions [14 minutes]
7 Joint Enterprise E-mail Sequence Walkthroughs [28 minutes]
eight Joint Enterprise Launch Case Research [43 minutes]
9 Joint Enterprise Launch Planner [no video]

MODULE eight EVERGREEN LAUNCH

Now we take your complete Inside Launch sequence and put it on autopilot. By the top of this module you’ll be capable to take the ideas and methods of the Inside Launch and adapt them to the Evergreen Launch.

1 Introduction [2 minutes]
2 Evergreen Launch Technique [13 minutes]
three Forms of Evergreen Launches [10 minutes]
four Making Your Launch Evergreen [11 minutes]
5 Shortage in Evergreen Launches [4 minutes]
6 Evergreen Launch Case Research [9 minutes]
7 Evergreen Launch Walkthrough [5 minutes]
eight Evergreen Launch Planner [no video]

MODULE 9 BUSINESS LAUNCH FORMULA

This module is a roadmap for constructing your small business with launches. By the top of this module you’ll know find out how to construct out a number of merchandise and gives to your checklist with the several types of launches you’ve discovered about in Product Launch Method.

1 Introduction [2 minutes]
2 The Launch Life [19 minutes]
three Enterprise Launch Technique [17 minutes]
four Constructing a Workforce [18 minutes]
5 Psychological Sport and Self Care [13 minutes]
6 Conclusion [3 minutes]

~BONUS MINI-COURSES~

OPERATION QUICK-START

Should you’re simply beginning out in your on-line work trip, otherwise you’re about to launch a brand new enterprise, that is the way you get began quick so you can begin creating wealth rapidly.

1 Introduction [14 minutes]
2 Psychological Sport, Half 1 [20 minutes]
three First Steps [36 minutes]
four Instruments  [15 minutes]
5 Psychological Sport, Half 2 [13 minutes]
6 Conclusion [7 minutes]

SECRETS OF LEVERAGE AND SCALE

Learn to develop and scale your small business with out working your self to dying.

1 Introduction [17 minutes]
2 The way to get Leverage [21 minutes]
three The way to Scale [22 minutes]
four The way to get the Life you Need [14 minutes]
5 Conclusion [8 minutes]

LAUNCH PARTNERSHIP

Should you’ve ever thought of serving to different individuals with their launches – as a Launch Supervisor, a Launch Advisor, and even as a full enterprise companion – then this will probably be vital to your success.

1 Introduction [3 minutes]
2 Shopper Choice [13 minutes]
three Three Forms of Offers [16 minutes]
four Negotiating [14 minutes]
5 The PLM Mannequin [17 minutes]

QUICK LAUNCH

If you have already got a listing, this can be a good way to usher in cash quick with a narrative, a number of emails, and a deadline.

1 Introduction [2 minutes]
2 Fast Launch Methods [13 minutes]
three Fast Launch Case Research [66 minutes]
-Tax Sale, Go Romance, Wildcraft: Right here I’ve three examples I’m going to stroll you thru. They’re very totally different examples, however you’ll see how the Fast Launch can work in numerous other ways.
-Will Falconer: Right here I stroll you thru Will Falconer’s e book bundle Fast Launch. This Fast Launch was executed for a $25 product, with 6 emails over a U.S. Vacation weekend and ended at virtually $9,000 in fast income
-Debbie Arambula: Debbie is the “Coronary heart Artist” – she paints hearts, and she or he’s very profitable at it. That is how she makes use of Product Launch Method to promote her work and prints and features a story of how she did a Fast Launch to pay for brand new tires for his or her RV.
four Fast Launch Planner [no video]

PROMOTING OTHER PEOPLE’S LAUNCHES

That is about find out how to promote different individuals’s launches as an Affiliate or JV Accomplice.

1 Introduction [13 minutes]
2 Technique & Key Issues [14 minutes]
three Three Methods to Drive Site visitors [15 minutes]
four Deep Dive: Selling PLF [27 minutes]
5 Utilizing Bonuses to Enhance Gross sales [23 minutes]

BOOK LAUNCH

That is all about find out how to launch your e book, PLF-style (a Case Research with Jeff’s NY Instances Bestseller, Launch).

1 E book Launch Objectives [8 minutes]
2 E book Launch Prelaunch – Half 1 [10 minutes]
three E book Launch Prelaunch – Half 2 [13 minutes]
four Bestseller Campaigns [18 minutes]
5 E book Launch Interview with fiction authors Sean Platt and Johnny B. Truant [69 minutes]

LEAD MAGNET CROWDSOURCE CALL

On this bonus name, we spent 75 minutes crowdsourcing concepts for one another’s lead magnets.

This was some of the enjoyable and productive periods… and by simply going via the replay and transcript, you’ll go away with a minimum of a dozen new concepts for tremendous efficient lead magnets to your personal enterprise.

THE SPARTA LAUNCH

The Sparta Launch is all about promoting very high-priced, small-group workshops or retreats through e-mail.

1 The Sparta Launch [14 minutes]
2 The Sparta Panel at LaunchCon with Jeff’s Platinum Plus mastermind members, Erico Rocha, Sebastien Night time, and Will Hamilton. [51 minutes]

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